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Top Free Keyword Research Tools

free keyword reasearch tool

Finding the proper keywords is essential for Search Engine Optimisation (SEO), which can help your website rank higher and attract more organic traffic. Tools for keyword research give marketers and site owners insightful information about the search phrases people are using, enabling content optimisation. Despite the fact that there are numerous paid keyword research tools available, this article concentrates on the finest free choices that can support your SEO efforts without costing a fortune.


Keyword research is the core of any successful SEO campaign. You can generate content that meets your audience’s demands and attract more organic traffic to your website by identifying the keywords and phrases they use. While manually researching keywords can be time-consuming and complex, using dedicated keyword research tools can speed up the process and provide useful data to help you build your content.

Importance of Keyword Research

Keyword research is essential in search engine optimisation since it allows you to understand your target audience’s language and search intent. You may address the needs of your visitors by optimising your website content, meta tags, headers, and more by identifying the relevant keywords. This optimisation improves your chances of ranking higher in search engine results pages (SERPs) and raises the visibility of your website.

Now, let’s dive into the top free keyword research tools available:

Google Keyword Planner


Google Keyword Planner, one of the most prominent keyword research tools, provides significant insights into search traffic, keyword competition, and suggested bid estimations. This tool, which was originally created for Google Ads advertisers, can also be used to explore unpaid keywords.

Features and Benefits

  • Detailed keyword analysis, including keyword difficulty and competition
  • Keyword suggestions and variations based on seed keywords
  • SERP analysis for specific keywords
  • Traffic potential estimates
  • Competitor keyword research

Ahrefs Keyword Explorer


Ahrefs is a popular SEO tool best recognized for its excellent backlink analysis, but it also provides thorough keyword research. You may find thousands of keyword ideas and analyze their search volume, difficulty scores, and potential traffic with Ahrefs Keyword Explorer.

Features and Benefits

  • Extensive keyword database with global coverage
  • Search volume, keyword difficulty, and traffic potential metrics
  • Advanced filtering options to narrow down keyword suggestions
  • SERP overview and analysis for specific keywords
  • Competitor keyword analysis and gap identification



Developed by digital marketing expert Neil Patel, Ubersuggest is a powerful keyword research tool that provides keyword suggestions, search volume data, and SEO difficulty ratings. It offers a user-friendly interface and is suitable for both beginners and seasoned SEO professionals.

Features and Benefits

  • Keyword suggestions based on seed keywords
  • Search volume and SEO difficulty metrics
  • Competitive analysis, including top-ranking pages and backlink data
  • Content ideas and topic suggestions
  • Traffic analyzer to estimate potential website traffic for specific keywords

Moz Keyword Explorer


Moz is a very popular name in the SEO industry and their Keyword Explorer tool provides invaluable insight into keyword research. It offers detailed keyword analysis, search volume data, and SERP analysis to help you make informed content optimization decisions.

Features and Benefits

  • Keyword suggestions based on seed keywords
  • Detailed metrics, including search volume, difficulty, and opportunity scores
  • SERP analysis to understand the ranking landscape for specific keywords
  • Organic click-through rate (CTR) data
  • Integration with Moz Pro for comprehensive SEO analysis



AnswerThePublic is a unique keyword research tool that provides insight into user questions and questions about specific topics. It provides a visual representation of search terms and allows you to identify long-tail keywords and create content that resonates with users. ask directly.

Features and Benefits

  • Visual keyword research presentation
  • Question-based keyword suggestions
  • Prepositions and comparisons related to specific keywords
  • Alphabetical visualization for enhanced exploration
  • Insights into user search behavior and intent


This tool is a popular keyword research tool that provides keyword suggestions from various and different sources including Google Autocomplete. It offers a range of features to help you discover long-tail keywords, analyze search volume, and identify potential content opportunities.

Features and Benefits

  • Keyword suggestions from Google, YouTube, Bing, Amazon, and more
  • Search volume data and competition metrics
  • Question-based keyword suggestions
  • Alphabetical and numerical visualization of keyword variations
  • CSV export feature for easy data management



Soovle is a unique a keyword research tool that aggregates keyword suggestions from many search engines, including Bing, Google, YouTube, and Yahoo. By providing a holistic view of keyword data, Soovle helps you identify popular search terms across different platforms.

Features and Benefits

  • Keyword suggestions from multiple search engines
  • Popular search terms across platforms
  • User-friendly interface
  • Easy export of keyword suggestions
  • Real-time keyword data updates

Google Trends


You can use Google Trends to examine the popularity and seasonality of specific search terms over time. It provides valuable insights into search trends, geography, and related searches, helping you identify popular topics and optimize your content accordingly.

Features and Benefits

  • Historical search trend data
  • Insights into regional interest and geographic distribution
  • Related queries and topics
  • Comparison of multiple keywords
  • Real-time trending topics and stories

Keywords Everywhere


Keywords Everywhere is a browser extension tool that displays search volume, CPC (cost per click), and competitor data directly on search results pages. Simplify keyword research by providing instant data while browsing the web.

Features and Benefits

  • Search volume, CPC, and competition data within search results
  • Related keyword suggestions
  • “People also search for” feature
  • Integration with multiple search engines, including Google, YouTube, Bing, and more
  • Export feature for easy data management

WordStream Free Keyword Tool


With WordStream’s free keyword tool, you can generate a long list of suggested keywords based on your seed keywords. It provides search volume data, competition metrics, and the ability to segment keywords into specific groups.

Features and Benefits

  • Keyword suggestions based on seed keywords
  • Search volume and competition metrics
  • Keyword grouping and organization
  • Negative keyword suggestions for ad campaigns
  • Industry-specific keyword data

Serpstat Keyword Research


Serpstat is an all-in-one SEO platform that includes a powerful keyword research tool. With Serpstat Keyword Research, you can visualize keyword ideas, analyze search volume, and rate keyword difficulty to effectively optimize your content.

Features and Benefits

  • Keyword suggestions based on seed keywords
  • Search volume and keyword difficulty metrics
  • SERP analysis and competitor research
  • Long-tail keyword identification
  • Integration with other SEO features within Serpstat platform


Are these free keyword research tools as effective as paid options?

Yes, while paid keyword research tools can provide additional functionality and more comprehensive data, these free tools can still provide valuable insights and help you Optimize your content effectively.

Can I use these tools for both organic and paid keyword research?

Yes, a lot of these tools include information and analytics useful for both free and paid keyword research. To inform your SEO and advertising tactics, you can obtain information on search volumes, competition, and other pertinent elements.

Which tool is the best for competitor keyword analysis?

SEMrush and Ahrefs are well-known tools for competitor keyword research. They provide detailed information about rival rankings, backlinks, and keyword tactics.

Can these tools help with long-tail keyword research?

Yes, many of these tools will propose keywords with long tails based on your seed keywords. They can assist you in identifying less competitive and more targeted keywords for your content.

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In conclusion, effective keyword research is essential for optimizing your website’s visibility in search engine results and attracting organic traffic. While there are numerous paid keyword research tools available, several free solutions can provide useful insights and assist you in improving your SEO efforts. Google Keyword Planner, SEMrush Keyword Research, Ahrefs Keyword Explorer, Ubersuggest, Moz Keyword Explorer, AnswerThePublic,, Soovle, Google Trends, Keywords Everywhere, WordStream Free Keyword Tool, and Serpstat Keyword Research are among the top free keyword research tools that can assist you in finding the right keywords for your content optimization.

By leveraging these tools’ features and benefits, you can discover relevant keywords, analyze search volumes and competition, and gain insights into user search behavior. Remember to strategically integrate these keywords into your website’s content, meta tags, headings, and other aspects to improve your chances of ranking better in search engine results.